The aging baby boom generation is changing the face of fitness. The next age wave is approaching its 50 plus years in growing numbers. What does the baby boom generation want? In a nutshell – quality of life. They want to look and feel good, and are going to fight the effects of aging every step of the way. In his book Successful Marketing to the 50+ Consumer, author Jeff Ostroff gives insight into the pulse of the boomer generation. "Having built their identity as America’s youth generation, the boomers will not enter the second 50 years of life with a whimper. Instead, they'll do everything they can to delay or counteract the effects of aging.”

What will make a fitness program a big hit a big winner with “boomers”?

• No Pain, Much Gain - Low-impact and no-impact forms of exercise are becoming popular. Boomers are looking for joint saving, high-energy workouts that deliver results without negative impact.

• More Options – With the age shift will come a greater focus on health, overall fitness and quality of life. Boomers want to be fit so they can play with their grandchildren, be energetic, enjoy their families and participate in all that life has to offer. They are exploring new options and looking for a fitness program that meets multiple needs.

• Heart Healthy – Cardiovascular workouts are key in burning fat and keeping the heart strong. Nearly 5 million people a year are diagnosed with coronary heart disease. Maintaining a healthy weight and cardiovascular conditioning are primary factors in the prevention of heart disease.

• Twinges in the Hinges – Secondary fitness benefits become more important after 50. Boomers are turning to exercise that targets balance, coordination, small motor flexibility and posture improvement.

• Strength Training – Strength training is now recognized as an important component of a complete fitness program. Physicians and Sports Medicine reports 40% of adults over the age of 65 fall at least once a year. As a result, weight training is becoming a popular addition to many boomer workouts.

• Longevity and Healing – Since everybody is expected to live longer these days, most want to do it youthfully. For people in their 50s and older, fitness manages the wear and tear of aging. People want the ability to stay active and bounce back from physical setbacks.

• How do we know this at Elite Mobile Fitness? Victoria Torok, owner of Elite Mobile Fitness, is a “baby boomer” as are many of her trainers. “We understand the wants and needs of “boomers” and know how to design fitness programs that will appeal to and get the results that we know the “baby boomers” want.”